Analysis of the Influence of Customer Perceptions of the Ease-of-Use Digital Electronic Money on Intention to Use Digital Wallet Application Ovo
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Published:
Jan 7, 2024
Keywords:
Perception, Interests, Perceived Benefit, Electronic Money, E-Wallet
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Abstract
The purpose of this study is to ascertain how students' attitudes about electronic money affect their desire to use e-wallets. This study employs a descriptive-quantitative methodology. In this study, a survey method was employed. All of the participants in this study were students. A proportionate stratified random sample strategy was employed in this study. The following methods of gathering data were employed in this study: questionnaires, interviews, and documentation. The coefficients table shows that this study used the Windows version of SPSS to calculate the regression. The analysis and debate revealed that students' attitudes toward electronic money have a big impact on whether or not they are interested in utilizing e-wallets. The results of a basic linear regression analysis test demonstrate this, indicating that H0 is rejected if sig ≤ 0.05 with a sig value of 0.001. This is also consistent with the coefficient of determination test results, which indicate that the R square value is 0.16. It may be concluded that students' opinions about electronic money and enthusiasm in utilizing e-wallets are influenced by 16%. Technological innovation, perceived benefits, and perceived convenience all have a big impact on interest in utilizing e-wallets.
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Sudirjo, F., Dharmawan, D., Hardayu, A. P., Nurcholifah, I., & Kurniawan, Y. J. (2024). Analysis of the Influence of Customer Perceptions of the Ease-of-Use Digital Electronic Money on Intention to Use Digital Wallet Application Ovo. Jurnal Informasi Dan Teknologi, 5(4), 318-324. https://doi.org/10.60083/jidt.v5i4.461
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References
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[28] Hos, J., Kusujiarti, S., Jumintono, Upe, A., Arsyad, M., Hasniah, ... & Natanson, J. (2022). Conflict Management in Multiethnic Communities: a Case Study in Southeast Sulawesi, Indonesia. Journal of International Migration and Integration, 23(4), 1963-1985.
[29] Nursanti, S., Dharta, F. Y., Chaerudin, C., Syam, S. P., & Purnama, R. N. (2022). Generation z's perceptions of health information about the Covid-19. Jurnal Studi Komunikasi, 6(2), 587-602.
[30] Siswanto, A., Pratiwi, R., Rokhmawati, D., & Dharta, F. Y. (2023). Analysis Of Determinant Factors Employee Performance Of Directorate General Of Intellectual Property Rights Republic Of Indonesia. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(6), 2493-2498.
[31] Mahdalela, R., Ainun, N., & Roslina, R. (2022, December). An Analysis of Students' Mathematical Communicative Skills in Solving Sets Problems at SMP Negeri 1 Darul Hikma Aceh Jaya. In Proceedings of International Conference on Multidiciplinary Research (Vol. 5, No. 2, pp. 70-81).
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[2] Dharmawan, D., Judijanto, L., Rahmi, N., & Lotte, L. N. A. (2023). Analysis Of The Influence Of E-Word Of Mouth, Brand Image And E-Service Quality On Repurchase Intention Of Digital Bank Customers. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(6), 2606-2612.
[3] Fajariah, F., Saragih, H., Dharmawan, D., Judijanto, L., & Munizu, M. (2023). Application of Principal Component Analysis and Maximum Likelihood Estimation Method to Identify the Determinant Factors Intention to Use of Paylater in E-Commerce. Jurnal Informasi dan Teknologi, 118-123.
[4] Sudirjo, F., Ausat, A. M. A., Rijal, S., Riady, Y., & Suherlan, S. (2023). ChatGPT: Improving Communication Efficiency and Business Management of MSMEs in the Digital Age. Innovative: Journal Of Social Science Research, 3(2), 643-652.
[5] Sudirjo, F. (2021). Social media, consumer motivation, and consumer purchase decision for fashion consumers in semarang district. Jurnal Manajemen (Edisi Elektronik), 12(1), 78-92.
[6] Turyadi, I., Zulkifli, Z., Tawil, M. R., Ali, H., & Sadikin, A. (2023). The Role Of Digital Leadership In Organizations To Improve Employee Performance And Business Success. Jurnal Ekonomi, 12(02), 1671-1677.
[7] Suriadi, S., Rafid, M., Zulkifli, Z., Abdurohim, A., & Damirah, D. (2023). The Influence of Organizational Culture, Work Environment and Work Discipline on Job Satisfaction of Teachers at Boarding School. Journal on Education, 5(4), 14777-14781.
[8] Aziz, F., Mayasari, N., Sabhan, S., Zulkifli, Z., & Yasin, M. F. (2022). The Future of Human Rights in the Digital Age: Indonesian Perspectives and Challenges. Journal of Digital Law and Policy, 2(1), 29-40.
[9] Hendriyanto, D., Setiamika, M., & Primadewi, N. (2020). The effect of Ginkgo biloba against ototoxic hearing loss on advanced stage undifferentiated nasopharyngeal carcinoma receiving cisplatin chemotherapy. INTERNATIONAL JOURNAL OF NASOPHARYNGEAL CARCINOMA, 2(02), 44-46.
[10] Nurcahyo, V. E., & Hendriyanto, D. (2020). The depression level effect on the QOL of patients with obstructive sleep apnea syndrome. Oto Rhino Laryngologica Indonesiana (ORLI), 50(2), 135-40.
[11] Haddar, G. A. H., Hendriyanto, D. ., Munandar, H. ., Kelibia, M. U. ., & Muhammadiah, M. . (2023). ANALYSIS OF THE EFFECTIVENESS OF PROJECT STEAM-BASED LEARNING MODEL TO IMPROVE STUDENTS’ CRITICAL THINKING SKILLS. Community Development Journal : Jurnal Pengabdian Masyarakat, 4(5), 10519–10525.
[12] Hendriyanto, D., & Helmi, H. Protective role of Nigella sativa oil against cisplatin-induced ototoxicity: a literature review. Journal of the Medical Sciences (Berkala Ilmu Kedokteran), 55(2).
[13] Sarah, S., Aswita, D., Ainun, N., Maulidar, M., & Azzarkasyi, M. (2022). The development of HOTS-based assessment instruments on educational statistics. International Journal of Trends in Mathematics Education Research, 5(1), 38-43.
[14] Jefriyanto, J., Ainun, N., & Al Ardha, M. A. (2023). Application of Naïve Bayes Classification to Analyze Performance Using Stopwords. Journal of Information System, Technology and Engineering, 1(2), 49-53.
[15] Ainun, N., & Jefriyanto, J. (2023). Development of Kirchoff’s Law Drawing Tools to Improve Student’s Science Skills in Learning Process of Direct Flow Circuits. Journal of Information System, Technology and Engineering, 1(2), 32-37.
[16] Mardiah, A. (2019). The Influence Of Store Layout, Interior Display, And Human Variable Related To Shopping Orientation At Matahari Basko Grand Mall Padang. Jurnal Ecogen, 2(1), 27-33.
[17] Sudirjo, F., Syamsuri, H., Mardiah, A., Widarman, A., & Novita, Y. (2023). Analysis of The Influence of Customer Perceived Benefit, Ease of Use and Sales Promotion on The Decision to Use Digital Wallets for Shopeepay Customers. Jurnal Sistim Informasi dan Teknologi, 63-68.
[18] Budiarto, B. W., Haes, P. E., Nawarcono, W., Mardiah, A., & Apriyono, T. (2023). The Influence Of E-Customer Satisfaction, E-Service Quality And Sales Promotion On E-Customer Loyalty Of Tokopedia Customers. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(6), 2472-2479.
[19] Bilgies, A. F., Tawil, M. R., Mardiah, A., & Arief, I. (2023). Analysis of The Influence of Online Consumer Reviews, Seasonal Digital Advertising and Celebrity Endorsers on Repurchase Intention of E-Commerce Consumers. Jurnal Informasi dan Teknologi, 26-32.
[20] Ariawan, J., Tarigan, B. A., Mardiah, A., & Siahaan, F. S. (2023). Analysis of The Influence of Burnout, Job Satisfaction and Organizational Commitment on Turnover Intention of Electronic Manufacturer Employees in Indonesia. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(5), 2016-2020.
[21] Setyawan, A. A. (2022). Effect of Quality Management Practices, and Digital Innovation on Organizational Performance Mediated by Competitiveness Strategy and Moderated by Industrial Collaboration at Vocational Colleges in Indonesia. ITALIENISCH, 12(2), 1096-1100.
[22] Setyawan, A. A., Prabowo, H., Simatupang, B., & Pradipto, Y. D. (2023). The Influence of Quality Management Practices and Digital Innovation on Organizational Performance Mediated by Competitiveness Strategy and Moderated Industrial Collaboration in Vocational Higher Education in Indonesia. Tec Empresarial, 18(1), 398-403.
[23] Muhammad, F. W. F. H. T., Budi, I. F., Ety, H. A. A. S. C., & Susanto, W. P. C. (2022). Meningkatkan Kepuasan Pelanggan dengan Service Quality dan Brand Image (Studi Kasus Pelanggan Produk Zara Indonesia). Jurnal Kewarganegaraan, 6(3).
[24] Widjayanti, C. E., Setyawan, A. A., & Racma, D. F. (2021, December). Philanthropy Model with Income Redistribution as an Alternative Solution for Women Victims of Layoffs Affected by Covid-19. In Prosiding University Research Colloquium (pp. 509-516).
[25] Wijayanti, C. E., Wibowo, A., Suyudi, S., & Setyawan, A. (2020). Hubungan Efisiensi dan Efektifitas dengan Kepuasan Pengguna Sistem Pendukung Keputusan Pemberian Penghargaan Bagi Karyawan Pada Pabrik Plastik" Sukses Mandiri" di Sokaraja Wetan. Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi), 3(1), 47-55.
[26] Dharta, F. Y., & Chaerudin, D. R. (2023, June). Using Digital Marketing Communications to Boost SMEs’ Local Economic Growth in Karawang Regency. In ICEMBA 2022: Proceedings of the International Conference on Economic, Management, Business and Accounting, ICEMBA 2022, 17 December 2022, Tanjungpinang, Riau Islands, Indonesia (p. 101). European Alliance for Innovation.
[27] Dharta, F. Y., Prasetyo, H., & Dema, Y. (2021). Influence of attitude on online impulse buying: perspective on marketing communication. Jurnal Studi Komunikasi, 5(3), 729-745.
[28] Hos, J., Kusujiarti, S., Jumintono, Upe, A., Arsyad, M., Hasniah, ... & Natanson, J. (2022). Conflict Management in Multiethnic Communities: a Case Study in Southeast Sulawesi, Indonesia. Journal of International Migration and Integration, 23(4), 1963-1985.
[29] Nursanti, S., Dharta, F. Y., Chaerudin, C., Syam, S. P., & Purnama, R. N. (2022). Generation z's perceptions of health information about the Covid-19. Jurnal Studi Komunikasi, 6(2), 587-602.
[30] Siswanto, A., Pratiwi, R., Rokhmawati, D., & Dharta, F. Y. (2023). Analysis Of Determinant Factors Employee Performance Of Directorate General Of Intellectual Property Rights Republic Of Indonesia. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(6), 2493-2498.
[31] Mahdalela, R., Ainun, N., & Roslina, R. (2022, December). An Analysis of Students' Mathematical Communicative Skills in Solving Sets Problems at SMP Negeri 1 Darul Hikma Aceh Jaya. In Proceedings of International Conference on Multidiciplinary Research (Vol. 5, No. 2, pp. 70-81).
[32] Suryawati, I., Rahmani, R., & Ainun, N. (2022, November). Students' Mathematical Communication Ability through Blended Learning Model for Elementary School Students in Banda Aceh. In Proceedings of International Conference on Multidiciplinary Research (Vol. 5, No. 1, pp. 53-57).