Analysis of The Influence of Digital Advertising Attractiveness, User Satisfaction, and Digitalization Perceive Ease of Use on User Loyalty of Digital Payment Card E-Money
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Published:
Nov 23, 2023
Keywords:
Promotional Attractiveness, Satisfaction, Convenience, Loyalty, E-Money
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Abstract
The purpose of this study is to examine if e-money users' loyalty is influenced by promotional attractiveness, satisfaction, and convenience. The people that use electronic money make up the group that this study used. Purposive sampling was the method employed in this study, and the sample size was one hundred participants. The measurement tools used in this study are ordered according to a Likert scale. In order to collect data for this study, questionnaires and a literature review were employed. Multiple linear regression analysis was employed in this study's data analysis. The following conclusions can be made in light of the analysis and conversation: According to the partial regression test (t-test) results, convenience, satisfaction, and the attractiveness of the campaign all significantly affect the loyalty of e-money users. It is known from the simultaneous regression (f-test) results that convenience, satisfaction, and promotional attractiveness all significantly affect e-money user loyalty at the same time. Then, because it has a higher value than the convenience and happiness variables, the promotion attractiveness variable has the most prominent influence on the loyalty of e-money users.
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Sudirjo, F., Binsar Kristian Panjaitan, F. A., Yuniarti Utami, E., Judijanto, L., & Widarman, A. (2023). Analysis of The Influence of Digital Advertising Attractiveness, User Satisfaction, and Digitalization Perceive Ease of Use on User Loyalty of Digital Payment Card E-Money. Jurnal Informasi Dan Teknologi, 5(4), 98-103. https://doi.org/10.60083/jidt.v5i4.422
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References
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[36] Xu, F., & Jia, T. D, “Factors Influencing Users' Satisfaction and Loyalthy to Digital Libraries in Chinese Universities,” Computers in Human Behavior, vol. 83, pp. 64-72, 2018.
[2] Sudirjo, F., Syamsuri, H., Mardiah, A., Widarman, A., & Novita, Y. (2023). Analysis of The Influence of Customer Perceived Benefit, Ease of Use and Sales Promotion on The Decision to Use Digital Wallets for Shopeepay Customers. Jurnal Sistim Informasi dan Teknologi, 63-68.
[3] Foster, B, “The Influence of Servqual on Satisfaction which Impacts E-Wallet User Loyalty (OVO),” Jurnal Bisnis dan Manajemen, vol. 14, no. 1, pp. 48-56, 2020.
[4] Puspitoningrum, E. (2018). Implementasi Literasi untuk Meningkatkan Motivasi Pembelajaran pada Materi Membaca Aksara Jawa Siswa SMA. Jurnal Bahasa, Seni, Dan Pengajaran, 2(1), 35-45.
[5] Waryanti, E., Puspitoningrum, E., Violita, D. A., & Muarifin, M. (2021, November). Struktur Cerita Anak Dalam Cerita Rakyat Timun Mas dan Buto Ijo Dalam Saluran Youtube Riri Cerita Anak Interaktif (Kajian Sastra Anak). In Prosiding SEMDIKJAR (Seminar Nasional Pendidikan dan Pembelajaran) (Vol. 4, pp. 12-29).
[6] Puspitoningrum, E. (2015). Pengembangan Bahan Ajar Mendengarkan Cerita Anak Untuk Sekolah Dasar Kelas Tinggi. Jurnal Pendidikan Dasar Nusantara, 1(1).
[7] Majid, S., Nugraha, A., Sulistiyono, B., Suryaningsih, L., Widodo, S., Kholdun, A., ... & Endri, E. (2022). The effect of safety risk management and airport personnel competency on aviation safety performance. Uncertain Supply Chain Management, 10(4), 1509-1522.
[8] Wahdiniawati, S. A., Tannady, H., Al Haddar, G., Sugisman, S., & Arief, I. (2023). Analisis peningkatan kinerja guru melalui kompetensi dan beban kerja pada guru SMP Negeri di DKI Jakarta. Management Studies and Entrepreneurship Journal (MSEJ), 4(1), 632-640.
[9] Utamajaya, J. N., Manullang, S. O., Mursidi, A., Noviandari, H., & BK, M. K. U. (2020). Investigating The Teaching Models, Strategies And Technological Innovations For Classroom Learning After School Reopening. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(7), 13141-13150.
[10] Manullang, S. O. (2020). Ciri-ciri Pelayanan Birokrasi yang Berkualiatas. Medan: Kita Menulis.
[11] Manullang, S. O. (2021). Perubahan Sosial Masyarakat Pedesaan Di Era Teknologi. Cross-border, 4(1), 83-88.
[12] Revida, E., Aisyah, S., Pardede, A. F., Purba, S., Hidayatulloh, A. N., Leuwol, N. V., ... & Manullang, S. O. (2021). Manajemen Pelayanan Publik. Yayasan Kita Menulis.
[13] Sulasih, S., Manullang, S. O., Purba, B., Mardia, M., Purba, P. B., Mistriani, N., ... & Rahmadana, M. F. (2021). Studi Kelayakan Bisnis. Yayasan Kita Menulis.
[14] Setyawati, K., Ausat, A. M. A., Kristanti, D., Setiadi, B., & Astuti, E. D. (2023). The Role of Commitment, Work Ethos and Competence on Employee Performance in Sharia Commercial Bank. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(2), 523-529.
[15] Solehati, A., Mustafa, F., Hendrayani, E., Setyawati, K., Kusnadi, I. H., Suyoto, Y. T., & Tannady, H. (2022). Analisis Pengaruh Store Atmosphere dan Service Quality Terhadap Brand Preference (Studi Kasus Pelanggan Gerai Ritel Kopi di DKI Jakarta). Jurnal Kewarganegaraan, 6(2), 5146-5147.
[16] Amelia, H., & Setyawati, K. (2023). Analisis Peningkatan Kinerja Pegawai Negeri Sipil pada Kelurahan Bidara Cina Kota Administrasi Jakarta Timur. PANDITA: Interdisciplinary Journal of Public Affairs, 6(2), 106-120.
[17] Setyawati, K. (2023). The Influence of Organizational Culture, Leadership, and Motivation on Performance of Early Childhood School Teachers. Journal of Childhood Development, 3(1), 39-46.
[18] Astuti, N. K., & Setyawati, K. (2022). ANALISIS PERBANDINGAN KINERJA PEGAWAI PNS DAN NON PNS DI KANTOR SUKU DINAS PENDIDIKAN WALIKOTA JAKARTA TIMUR. PANDITA: Interdisciplinary Journal of Public Affairs, 5(1), 81-86.
[19] Pramudito, D. K., Arijanti, S., Rukmana, A. Y., Oetomo, D. S., & Kraugusteeliana, K. (2023). The Implementation of End User Computing Satisfaction and Delone & Mclean Model to Analyze User Satisfaction of M. TIX Application. Jurnal Informasi dan Teknologi, 5(3), 7-12.
[20] Pramudito, D. K., Mursitama, T., Abdinagoro, S. B., & Tanuraharjo, H. H. (2021). THE INFLUENCE OF BIG DATA RECOMMENDATION: AN APPROACH ON E-LOYALTY OF E-GROCERY BUSINESS. Psychology and Education, 58(2), 3550-3564.
[21] Pramudito, D. (2021). The Moderation Effect of e-Trust and Big Data Quality in e-Grocery: An Empirical Research from Outside of Java Island. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(10), 6445-6459.
[22] Pramudito, D. K., Nuryana, A., Assery, S., Purnomo, H., & Bakri, A. A. (2023). Application of Unified Theory of Acceptance, Use of Technology Model and Delone & Mclean Success Model to Analyze Use Behavior in Mobile Commerce Applications. Jurnal Informasi Dan Teknologi, 5(3), 1-6.
[23] Pramudito, D. K. (2022). Data Mining Implementation On Java North Coast Weather Forecast Dataset Using C4. 5 Algorithm. Jurnal SIGMA, 13(3), 139-148.
[24] Henky Hendrawan, Soni Suharmono, Sulistyo Budi Utomo, Sonny Santosa, & Rini Novianti. (2023). Utilization Social Media for MSME Development. KREATIF: Jurnal Pengabdian Masyarakat Nusantara, 3(4), 09–16.
[25] Senoaji, F. (2021). Hubungan Antara Tanggung Jawab Sosial, Kualitas Pelayanan, dan Citra Perusahaan Terhadap Loyalitas Nasabah BSI Surabaya. Improvement: Jurnal Manajemen dan Bisnis, 1(2), 165-172.
[26] Senoaji, F., Tannady, H., Darmo, I. S., Sutrisno, S., & Sonani, N. (2023). Analisis Peningkatan Produk Laptop Melalui Brand Attitude Dan Brand Credibility. Journal of Economic, Bussines and Accounting (COSTING), 6(2), 1320-1330.
[27] Novita, D., & Senoaji, F. (2022). Peran Merek dan Packing dalam Penjualan Keripik Pisang Kekinian di Surabaya. Jurnal Pengabdian kepada Masyarakat dan aplikasi Teknologi (Adipati), 1(1), 30-36.
[28] Senoaji, F., & Sari, R. M. (2023). PEMBERDAYAAN MASYARAKAT DALAM MENAMBAH NILAI EKONOMI WARGA DESA BURNO LUMAJANG. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(2), 4227-4234.
[29] Seto, A. A., Febrian, W. D., Mon, M. D., Senoaji, F., Kusumawardhani, Z. N., Rusman, I. R., ... & Jaya, H. (2023). Manajemen Sumber Daya Manusia. Global Eksekutif Teknologi.
[30] Utomo, S. B., Jamali, H., Arief, I., Saputra, M. N., & Priambodo, C. G. (2023). Analysis of The Influence of Hedonic Digital Lifestyle on Consumptive E-Shopping Behavior of Generation Z Through E-Commerce Applications. Jurnal Sistim Informasi dan Teknologi, 85-91.
[31] Utomo, S. B. (2023). Pemanfaatan Digital Marketing dalam Memperkenalkan Kawasan Wisata Jalan Tunjungan di Surabaya. Indo-Fintech Intellectuals: Journal of Economics and Business, 3(2), 449-458.
[32] Utomo, S. B., Suharmono, S., Nathanael, G. K., Mahmudin, T., & Wahyono, T. T. (2023). CULTURAL IDENTITY AS TOURISM BRANDING FOR EAST JAVA PROVINCE IN INSTAGRAM CONTENT@ DISBUDPARJATIMPROV. JURNAL ILMIAH EDUNOMIKA, 8(1).
[33] Popovska, K. N, “The Use of Electronic Money and Its Impact on Monetary Policy,” Jurnal of Contemporary and Business Issues, vol. 1, no. 2, pp. 79-92, 2014.
[34] Utomo, S. B., Nugraha, J. P., Indrapraja, R., & Panjaitan, F. A. B. K. (2023). Analysis of The Effectiveness of Integrated Digital Marketing Communication Strategies in Building MSMEs Brand Awareness Through Social Media. Jurnal Sistim Informasi dan Teknologi, 8-13.
[35] Puspitoningrum, E. (2015). Pengembangan Bahan Ajar Menulis Kembali Dongeng untuk Siswa SMP Kelas VII. KEMBARA: Jurnal Keilmuan Bahasa, Sastra, Dan Pengajarannya, 1(2), 152-162.
[36] Xu, F., & Jia, T. D, “Factors Influencing Users' Satisfaction and Loyalthy to Digital Libraries in Chinese Universities,” Computers in Human Behavior, vol. 83, pp. 64-72, 2018.