Application of Principal Component Analysis and Maximum Likelihood Estimation Method to Identify the Determinant Factors Intention to Use of Paylater in E-Commerce
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Published:
Dec 8, 2023
Keywords:
Pay-Later, Principal Component Analysis, Maximum Likelihood Estimation, Decision Making
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Abstract
This research aims to analyze which factors are most determining in influencing interest in using pay-later. This type of research is multivariate analytical research using a quantitative approach. All pay-later service customers who engage in e-commerce make up the study's population. Purposive sampling and non-probability sampling were employed in the sample-taking process based on this study. There are one hundred samples. Researchers have made observations to gather data. The author intends to employ principal component analysis and maximum likelihood estimation techniques for data analysis. Following the completion of the study, the following findings were made. The principal component analysis method's RMSE value is 0.02. The maximum likelihood estimates method's root mean square error is 0.015. Therefore, it can be said that the principal component analysis approach is appropriate for usage because it can explain factor formation due to its strong factor loading value and low RMSE value. The influence of advantages is the most important element determining interest in pay-later utilizing the principal component analysis method since it has the highest loading factor value in decision-making.
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Fajariah, F., Saragih, H., Dharmawan, D., Judijanto, L., & Munizu, M. (2023). Application of Principal Component Analysis and Maximum Likelihood Estimation Method to Identify the Determinant Factors Intention to Use of Paylater in E-Commerce. Jurnal Informasi Dan Teknologi, 5(4), 118-123. https://doi.org/10.60083/jidt.v5i4.425
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References
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[19] Negara, M. E. P., Triansyah, I., Hasni, D., & Febrianto, B. Y. (2022). Hubungan Intensitas Penggunaan Earphone dengan Derajat Gangguan Pendengaran pada Mahasiswa Fakultas Kedokteran Universitas Baiturrahmah. Scientific Journal, 1(3), 229-236.
[20] Setiawan, P. B. A., Vani, A. T., Febrianto, B. Y., & Septiana, V. T. (2020). The Effectiveness of Using Aloe Vera Facial Soap and Aloe Gel on the Degree of Acne Vulgaris in Students of SMA Negeri 2 Bayang. Jurnal EduHealth, 11(1), 39-47.
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[24] Sihole, B., Ambarita, R., Panjaitan, F., Napitu, U., & Saragih, H. (2023). Benefits of Museums as Media and Learning Resources in Social Studies Subjects for Junior High School Students. JUPE: Jurnal Pendidikan Mandala, 8(1), 267-272.
[25] Bakri, A. A., Wandanaya, A. B., Violin, V., & Fauzan, T. R. (2023). The Application of UTAUT Modified Model to Analyze the Customers Use Behavior of Shopee Paylater. Jurnal Sistim Informasi dan Teknologi, 96-101.
[26] Sutrisno, S., Wulandari, W., Violin, V., Supriyadi, A., & Tawil, M. R. (2023). Prioritization of the Best Online Platform for MSMEs Using Simple Additive Weighting Method. Journal on Education, 5(3), 10265-10275.
[27] Violin, V. (2022). Influence Leadership, Competence and Motivation To Performance Employee Service Health Regency Bay Bintuni West Papua Province. J. Adm. J. Pemikir. Ilm. dan Pendidik. Adm. Perkantoran, 9(2), 305-310.
[28] Davis, Fred D, “User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts,” International Journal of Man-Machine Studies, vol. 38, no. 3, pp. 475–87, 1993.
[29] Putri, Fanny Anggraeni, “The Influence of Trust and Convenience on Purchasing Decisions Using Shopee Paylater Online Loans,” Jurnal Ilmu Manajemen, vol. 8, pp. 818–28, 2020.
[30] Sari, Rahmatika, “The Influence of Using Paylater on the Impulse Buying Behavior of E-Commerce Users in Indonesia,” vol. 7, no. 1, pp. 44–57, 2021.
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[2] ZULKARNAEN, Z., SAYUTI, M., & FAJARIAH, F. (2022). Konsep Pengembangan Kawasan Ekonomi Khusus (KEK) Mandalika Berorientasi Kesejahteraan Masyarakat Lokal. Ganec Swara, 16(1), 1362-1369.
[3] Violin, V., Hasan, S., & Sufri, M. (2022). Pengaruh Konsep Low-Cost Carrier dan Kualitas Layanan terhadap Kepuasan dan Loyalitas Pelanggan pada Maskapai Lion Airlines di Indonesia. Journal of Management Science (JMS), 3(1), 150-160.
[4] Violin, V. (2019). PENGARUH HARGA POKOK PRODUKSI TERHADAP VOLUME PENJUALAN PADA PT. SEMEN BOSOWA MAROS. Jurnal Bisnis dan Kewirausahaan, 8(2).
[5] Alfalah, N. J., Hasni, D., & Febrianto, B. Y. (2022). Hubungan Obesitas dengan Kejadian Hipertensi pada Perempuan Minangkabau. Poltekita: Jurnal Ilmu Kesehatan, 15(4), 360-364.
[6] Irwanto, F. S., Hasni, D., Anggraini, D., & Febrianto, B. Y. (2023). Hubungan Pola Konsumsi Lemak Dan Sodium Terhadap Tekanan Darah Pada Pasien Hipertensi Perempuan Etnis Minangkabau. Scientific Journal, 2(2), 63-74.
[7] Wahdiniawati, S. A., & Sarinastiti, N. (2023). Employee Development: Analysis Organization Culture, Competence and Mentoring: A Literature Review. International Journal of Business and Applied Economics, 2(2), 295-308.
[8] Wahdiniawati, S. A., Tannady, H., Al Haddar, G., Sugisman, S., & Arief, I. (2023). Analisis peningkatan kinerja guru melalui kompetensi dan beban kerja pada guru SMP Negeri di DKI Jakarta. Management Studies and Entrepreneurship Journal (MSEJ), 4(1), 632-640.
[9] Marjoni, R. (2016). Dasar-dasar fitokimia untuk diploma III farmasi. Jakarta: Trans info media.
[10] Marjoni, M. R., & Zulfisa, A. (2017). Antioxidant activity of methanol extract/fractions of senggani leaves (Melastoma candidum D. Don). Pharm Anal Acta, 8(8), 1-6.
[11] Wahdiniawati, S. A., Maarif, M. S., & Dirjosuparto, S. (2014). Sistem Pendidikan Dan Pelatihan Dalam Upaya Peningkatan Kinerja Sumber Daya Manusia Di Pt Telekomunikasi Indonesia, Tbk. Jakarta Selatan. Widyariset, 17(1), 93-104.
[12] Pandiangan, S. M. T., Wahdiniawati, S. A., Pratiwi, R., Budiarto, B. W., & Arief, I. (2023). Business Strategy Assistance and Training for Micro, Small, and Medium Enterprises. Jurnal Pengabdian Mandiri, 2(10), 2129-2134.
[13] Setyawati, K., Ausat, A. M. A., Kristanti, D., Setiadi, B., & Astuti, E. D. (2023). The Role of Commitment, Work Ethos and Competence on Employee Performance in Sharia Commercial Bank. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(2), 523-529.
[14] Solehati, A., Mustafa, F., Hendrayani, E., Setyawati, K., Kusnadi, I. H., Suyoto, Y. T., & Tannady, H. (2022). Analisis Pengaruh Store Atmosphere dan Service Quality Terhadap Brand Preference (Studi Kasus Pelanggan Gerai Ritel Kopi di DKI Jakarta). Jurnal Kewarganegaraan, 6(2), 5146-5147.
[15] Amelia, H., & Setyawati, K. (2023). Analisis Peningkatan Kinerja Pegawai Negeri Sipil pada Kelurahan Bidara Cina Kota Administrasi Jakarta Timur. PANDITA: Interdisciplinary Journal of Public Affairs, 6(2), 106-120.
[16] Marjoni, M. R., Afrinaldi, A., & Novita, A. D. (2015). Kandungan total fenol dan aktivitas antioksidan ekstrak air daun kersen (Muntingia calabura L.). Jurnal Kedokteran Yarsi, 23(3), 187-196.
[17] Setyawati, K. (2023). The Influence of Organizational Culture, Leadership, and Motivation on Performance of Early Childhood School Teachers. Journal of Childhood Development, 3(1), 39-46.
[18] Astuti, N. K., & Setyawati, K. (2022). ANALISIS PERBANDINGAN KINERJA PEGAWAI PNS DAN NON PNS DI KANTOR SUKU DINAS PENDIDIKAN WALIKOTA JAKARTA TIMUR. PANDITA: Interdisciplinary Journal of Public Affairs, 5(1), 81-86.
[19] Negara, M. E. P., Triansyah, I., Hasni, D., & Febrianto, B. Y. (2022). Hubungan Intensitas Penggunaan Earphone dengan Derajat Gangguan Pendengaran pada Mahasiswa Fakultas Kedokteran Universitas Baiturrahmah. Scientific Journal, 1(3), 229-236.
[20] Setiawan, P. B. A., Vani, A. T., Febrianto, B. Y., & Septiana, V. T. (2020). The Effectiveness of Using Aloe Vera Facial Soap and Aloe Gel on the Degree of Acne Vulgaris in Students of SMA Negeri 2 Bayang. Jurnal EduHealth, 11(1), 39-47.
[21] Abdullah, D., Febrianto, B. Y., Dewi, N. P., Vani, A. T., & Ulfah, F. C. (2022). The Effectiveness of 80% Kefir Gel Against The Overview The Number of Fibroblasts in Healing Cuts Mice (Mus Musculus). Jurnal Kesehatan Prima, 16(1), 18-24.
[22] Dewi, N. P. A., Fajariah, F., & Suardana, I. M. (2023). Pengaruh Content Marketing dan Electronic of Mouth pada Platform TikTok terhadap Keputusan Pembelian di Shopee. Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis, 1(4), 178-190.
[23] Saragih, H., Ridwan, M., & Adisaputera, A. (2022). Socio-cultural change influences the changes of Simalungun religion. Asian Ethnicity, 23(2), 316-334.
[24] Sihole, B., Ambarita, R., Panjaitan, F., Napitu, U., & Saragih, H. (2023). Benefits of Museums as Media and Learning Resources in Social Studies Subjects for Junior High School Students. JUPE: Jurnal Pendidikan Mandala, 8(1), 267-272.
[25] Bakri, A. A., Wandanaya, A. B., Violin, V., & Fauzan, T. R. (2023). The Application of UTAUT Modified Model to Analyze the Customers Use Behavior of Shopee Paylater. Jurnal Sistim Informasi dan Teknologi, 96-101.
[26] Sutrisno, S., Wulandari, W., Violin, V., Supriyadi, A., & Tawil, M. R. (2023). Prioritization of the Best Online Platform for MSMEs Using Simple Additive Weighting Method. Journal on Education, 5(3), 10265-10275.
[27] Violin, V. (2022). Influence Leadership, Competence and Motivation To Performance Employee Service Health Regency Bay Bintuni West Papua Province. J. Adm. J. Pemikir. Ilm. dan Pendidik. Adm. Perkantoran, 9(2), 305-310.
[28] Davis, Fred D, “User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts,” International Journal of Man-Machine Studies, vol. 38, no. 3, pp. 475–87, 1993.
[29] Putri, Fanny Anggraeni, “The Influence of Trust and Convenience on Purchasing Decisions Using Shopee Paylater Online Loans,” Jurnal Ilmu Manajemen, vol. 8, pp. 818–28, 2020.
[30] Sari, Rahmatika, “The Influence of Using Paylater on the Impulse Buying Behavior of E-Commerce Users in Indonesia,” vol. 7, no. 1, pp. 44–57, 2021.
[31] Zainuddin, Zulkifli, Yahya Hamja, and Siti Hamidah Rustiana, “"Factor Analysis in Customer Decision Making in Choosing Sharia Banking Financing Products (Case Study at PT Bank Syariah Mandiri Ciputat Branch)," Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, vol. 1, no. 1, pp. 1–12, 2016, https://doi.org/10.36226/jrmb.v1i1.5.