Analysis of The Effect of Price Discount On Technology Perceived Quality, Technology Perceived Value and Perceived Savings on Intention To Use Digital Payment Application Gopay
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Published:
Dec 18, 2023
Keywords:
Price Discount Affect, Perceived Savings, Perceived Quality, Perceived Value, Purchase Intention
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Abstract
The purpose of this study is to examine how consumers' purchase intentions are affected by price discounts by examining how they are regarded to be beneficial, valuable, and high-quality. This study used a conclusive research design and a descriptive research type, and it was quantitative in nature. This study employs a single cross-sectional design so each sample will be sampled just once. The target population for this study was everyone who had done retail shopping. There were 100 samples used in this investigation. Online questionnaires were distributed by researchers in order to gather data. Researchers processed pre-test data using SPSS and factor analysis. Research leads one to the following conclusions on the study's findings: Discounts on prices positively impact the perceived savings. Discounts in price have a detrimental effect on the perceived quality. Price reductions positively impact other price reductions. Discounts in price positively impact the perceived savings. Discounts in price positively impact the perception of quality. Perceived value is positively influenced by the price reduction effect. In terms of perceived savings, perceived quality, and perceived value, the price discount influences the mediator and positively effects price discounts. Perceived value is positively impacted by perceived savings. Perceived value is positively impacted by perceived quality. Purchase intentions are positively impacted by perceived value.
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Butar Butar, R. S., Dharmawan, D., Amelia, D., Musdirwan, & Nuryanto, U. W. (2023). Analysis of The Effect of Price Discount On Technology Perceived Quality, Technology Perceived Value and Perceived Savings on Intention To Use Digital Payment Application Gopay. Jurnal Informasi Dan Teknologi, 5(4), 196-203. https://doi.org/10.60083/jidt.v5i4.438
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References
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[22] Ainun, N., & Jefriyanto, J. (2023). Development of Kirchoff’s Law Drawing Tools to Improve Student’s Science Skills in Learning Process of Direct Flow Circuits. Journal of Information System, Technology and Engineering, 1(2), 32-37.
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[27] Setyawan, A. A. (2022). Effect of Quality Management Practices, and Digital Innovation on Organizational Performance Mediated by Competitiveness Strategy and Moderated by Industrial Collaboration at Vocational Colleges in Indonesia. ITALIENISCH, 12(2), 1096-1100.
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[31] Wijayanti, C. E., Wibowo, A., Suyudi, S., & Setyawan, A. (2020). Hubungan Efisiensi dan Efektifitas dengan Kepuasan Pengguna Sistem Pendukung Keputusan Pemberian Penghargaan Bagi Karyawan Pada Pabrik Plastik" Sukses Mandiri" di Sokaraja Wetan. Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi), 3(1), 47-55.
[32] Budiarto, B. W., Haes, P. E., Nawarcono, W., Mardiah, A., & Apriyono, T. (2023). The Influence Of E-Customer Satisfaction, E-Service Quality And Sales Promotion On E-Customer Loyalty Of Tokopedia Customers. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(6), 2472-2479.
[33] Bilgies, A. F., Tawil, M. R., Mardiah, A., & Arief, I. (2023). Analysis of The Influence of Online Consumer Reviews, Seasonal Digital Advertising and Celebrity Endorsers on Repurchase Intention of E-Commerce Consumers. Jurnal Informasi dan Teknologi, 26-32.
[34] Ariawan, J., Tarigan, B. A., Mardiah, A., & Siahaan, F. S. (2023). Analysis of The Influence of Burnout, Job Satisfaction and Organizational Commitment on Turnover Intention of Electronic Manufacturer Employees in Indonesia. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(5), 2016-2020.
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[2] Lestari, I., Manullang, M., Butar-Butar, R. S., & Daulay, Z. R. (2021). The Effect Of Brand Ambasador and Prices on The Purchase Decision Of Android Hand Phone Through Interest In Buying Consumers In Medan City. International Journal of Science, Technology & Management, 2(4), 1321-1326.
[3] Gendall, P., Hoek, J., Pope, T., & Young, K, “Message framing effects on price discounting,” Journal of Product & Brand Management, PP. 458-465, 2016.
[4] Latuamury, J., Cakranegara, P. A., Butar-butar, R. S., & Anantadjaya, S. P. (2023). Profitability Factors Using the Loans to Deposits Ratio as a Moderating Variable. SEIKO: Journal of Management & Business, 6(1), 875-886.
[5] Fajariah, F., Saragih, H., Dharmawan, D., Judijanto, L., & Munizu, M. (2023). Application of Principal Component Analysis and Maximum Likelihood Estimation Method to Identify the Determinant Factors Intention to Use of Paylater in E-Commerce. Jurnal Informasi dan Teknologi, 118-123.
[6] Dharmawan, D., Judijanto, L., Rahmi, N., & Lotte, L. N. A. (2023). Analysis Of The Influence Of E-Word Of Mouth, Brand Image And E-Service Quality On Repurchase Intention Of Digital Bank Customers. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(6), 2606-2612.
[7] Wibowo, T. S., Suhendi, D., Suwandana, I. M. A., Nurdiani, T. W., & Lubis, F. M. (2023). The Role Of Transformational Leadership And Organizational Culture In Increasing Employee Commitment. International Journal of Economics, Business and Accounting Research (IJEBAR), 7(2).
[8] Rony, Z. T., Lubis, F. M., & Rizkyta, A. (2019). Job shadowing as one of the effective activities in the promotion process creates quality managers. International Journal of Recent Technology and Engineering, 8(2), 388-396.
[9] Lubis, F. M. (2019). DIGITAL LEADERSHIP IN MANAGING WORK MOTIVATION OF MILLENIAL EMPLOYEES:(STUDY CASE: OIL AND GAS INDUSTRY IN INDONESIA). Asia Proceedings of Social Sciences, 4(2), 108-110.
[10] Lubis, F., Rony, Z., & Santoso, B. (2020, March). Digital leadership in managing employee work motivation (case study: oil and gas industry in Indonesia). In Proceedings of the 2nd International Conference on Social Sciences, ICSS 2019, 5-6 November 2019, Jakarta, Indonesia.
[11] Aryanto, T., Tukinah, U., Hartarini, Y. M., & Lubis, F. M. (2020). Connection of Stress and Job Satisfaction to Successful Organizational Stress Management: A Literature Review. International Journal of Advanced Engineering Research and Science, 7(11).
[12] Sunarso, B., & Mustafa, F. (2023). Analysing the Role of Visual Content in Increasing Attraction and Conversion in MSME Digital Marketing. Journal of Contemporary Administration and Management (ADMAN), 1(3), 193-200.
[13] Mustafa, M. Y., Mustafa, F., Mustafa, R., & Mustafa, R. (2018). Japanese enterprises role on SMEs development in Indonesia: inside tobiko export and import. Hasanuddin Economics and Business Review, 2(2), 83-95.
[14] Sudirjo, F., Mustafa, F., Astuti, E. D., Tawil, M. R., & Putra, A. S. B. (2023). Analysis Of The Influence Of Hedonic Motivation, Digital Devices Ease Of Use Perception, Benefits Of Digital Technology And Digital Promotion On Intention To Use Of Digital Wallets Consumers. Jurnal Informasi Dan Teknologi, 33-38.
[15] Angreyani, A. D., Akbar, A., Haeruddin, M., Mustafa, M., & Mustafa, F. (2023). The Phantom Menace: A Moderation Analysis of Gender on MSMEs’ Financial Literacy and Financial Performance. Asian Research Journal of Arts & Social Sciences, 21(2), 48-55.
[16] Fitri, S., Wardana, Y. F. W., Mustafa, F., Sari, E. N., & Arief, I. (2023). Analysis of The Influence of Online Purchase Decisions, Digital Perceive Value of Quality and Digital Viral Marketing on Consumer Satisfaction of Skincare Products. Jurnal Informasi dan Teknologi, 148-152.
[17] Tubagus, M., Haerudin, H., Fathurohman, A., Adiyono, A., & Aslan, A. (2023). The impact of technology on islamic pesantren education and the learning outcomes of santri: new trends and possibilities. Indonesian Journal of Education (INJOE), 3(3), 443-450.
[18] Tubagus, M., & Muslim, S. (2019). The Impact of The Development of Blended Learning Models Using Computer applications in Higher Education. International Journal of Educational Research Review, 4(4), 573-581.
[19] Satra, R., Syafie, L., & Tubagus, M. (2023, May). Comparison of server technologies using Kernel-based virtual machine and container virtualization. In AIP Conference Proceedings (Vol. 2595, No. 1). AIP Publishing.
[20] Sarah, S., Aswita, D., Ainun, N., Maulidar, M., & Azzarkasyi, M. (2022). The development of HOTS-based assessment instruments on educational statistics. International Journal of Trends in Mathematics Education Research, 5(1), 38-43.
[21] Jefriyanto, J., Ainun, N., & Al Ardha, M. A. (2023). Application of Naïve Bayes Classification to Analyze Performance Using Stopwords. Journal of Information System, Technology and Engineering, 1(2), 49-53.
[22] Ainun, N., & Jefriyanto, J. (2023). Development of Kirchoff’s Law Drawing Tools to Improve Student’s Science Skills in Learning Process of Direct Flow Circuits. Journal of Information System, Technology and Engineering, 1(2), 32-37.
[23] Mahdalela, R., Ainun, N., & Roslina, R. (2022, December). An Analysis of Students' Mathematical Communicative Skills in Solving Sets Problems at SMP Negeri 1 Darul Hikma Aceh Jaya. In Proceedings of International Conference on Multidiciplinary Research (Vol. 5, No. 2, pp. 70-81).
[24] Suryawati, I., Rahmani, R., & Ainun, N. (2022, November). Students' Mathematical Communication Ability through Blended Learning Model for Elementary School Students in Banda Aceh. In Proceedings of International Conference on Multidiciplinary Research (Vol. 5, No. 1, pp. 53-57).
[25] Mardiah, A. (2019). The Influence Of Store Layout, Interior Display, And Human Variable Related To Shopping Orientation At Matahari Basko Grand Mall Padang. Jurnal Ecogen, 2(1), 27-33.
[26] Sudirjo, F., Syamsuri, H., Mardiah, A., Widarman, A., & Novita, Y. (2023). Analysis of The Influence of Customer Perceived Benefit, Ease of Use and Sales Promotion on The Decision to Use Digital Wallets for Shopeepay Customers. Jurnal Sistim Informasi dan Teknologi, 63-68.
[27] Setyawan, A. A. (2022). Effect of Quality Management Practices, and Digital Innovation on Organizational Performance Mediated by Competitiveness Strategy and Moderated by Industrial Collaboration at Vocational Colleges in Indonesia. ITALIENISCH, 12(2), 1096-1100.
[28] Setyawan, A. A., Prabowo, H., Simatupang, B., & Pradipto, Y. D. (2023). The Influence of Quality Management Practices and Digital Innovation on Organizational Performance Mediated by Competitiveness Strategy and Moderated Industrial Collaboration in Vocational Higher Education in Indonesia. Tec Empresarial, 18(1), 398-403.
[29] Muhammad, F. W. F. H. T., Budi, I. F., Ety, H. A. A. S. C., & Susanto, W. P. C. (2022). Meningkatkan Kepuasan Pelanggan dengan Service Quality dan Brand Image (Studi Kasus Pelanggan Produk Zara Indonesia). Jurnal Kewarganegaraan, 6(3).
[30] Widjayanti, C. E., Setyawan, A. A., & Racma, D. F. (2021, December). Philanthropy Model with Income Redistribution as an Alternative Solution for Women Victims of Layoffs Affected by Covid-19. In Prosiding University Research Colloquium (pp. 509-516).
[31] Wijayanti, C. E., Wibowo, A., Suyudi, S., & Setyawan, A. (2020). Hubungan Efisiensi dan Efektifitas dengan Kepuasan Pengguna Sistem Pendukung Keputusan Pemberian Penghargaan Bagi Karyawan Pada Pabrik Plastik" Sukses Mandiri" di Sokaraja Wetan. Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi), 3(1), 47-55.
[32] Budiarto, B. W., Haes, P. E., Nawarcono, W., Mardiah, A., & Apriyono, T. (2023). The Influence Of E-Customer Satisfaction, E-Service Quality And Sales Promotion On E-Customer Loyalty Of Tokopedia Customers. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(6), 2472-2479.
[33] Bilgies, A. F., Tawil, M. R., Mardiah, A., & Arief, I. (2023). Analysis of The Influence of Online Consumer Reviews, Seasonal Digital Advertising and Celebrity Endorsers on Repurchase Intention of E-Commerce Consumers. Jurnal Informasi dan Teknologi, 26-32.
[34] Ariawan, J., Tarigan, B. A., Mardiah, A., & Siahaan, F. S. (2023). Analysis of The Influence of Burnout, Job Satisfaction and Organizational Commitment on Turnover Intention of Electronic Manufacturer Employees in Indonesia. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(5), 2016-2020.
[35] Heussler, T., Huber, F., Meyer, F., Vollhardt, K., & Ahlert, D, “Moderating Effects of Emotion on the Perceived Fairness of Price Increases,” ASSOCIATION FOR CONSUMER RESEARCH, PP. 332-338, 2019.
[36] Lee, J. E., & Chen-Yu, J. H, “Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect,” Fashion and Textiles, 2018
[37] Tubagus, M., Syarifuddin, S., Syafie, L., Koderi, K., Satra, R., & Azis, H. (2023, May). The effectiveness test of the hybrid learning model based on the learning management system using statictical analysis. In AIP Conference Proceedings (Vol. 2595, No. 1). AIP Publishing.
[38] Tubagus, M., Muslim, S., & Suriani, S. (2020). Development of learning management system-based blended learning model using claroline in higher education.
[39] Peine, K., Heitmann, M., & Herrmann, A, “Getting a feel for price affect: A conceptual framework and empirical investigation of consumers' emotional responses to price information,” Psychology and Marketing, PP. 39-66, 2019.