Analysis of The Influence of Hedonic Motivation, Digital Devices Ease of Use Perception, Benefits of Digital Technology and Digital Promotion on Intention to Use of Digital Wallets Consumers

Main Article Content

Frans Sudirjo
Fahrina Mustafa
Enny Diah Astuti
Muhamad Risal Tawil
Alfa Santoso Budiwidjojo Putra

Abstract

The purpose of this study is to ascertain whether consumer intention to use and behavior with regard to digital wallets is influenced by factors such as sales promotions, habits, hedonic motivation, perceived benefits, and convenience. The demographic included in this study consists of actual people who use digital wallets in Indonesia. Purposive sampling combined with non-probability sampling was the sample strategy employed. The sample for this study included 200 users of digital wallets. In this study, a field survey with a questionnaire instrument was used as the data gathering method. Path analysis using SPSS AMOS is the data analysis technique employed in this study. The findings of the study led to the following deductions: The benefits that users of digital wallets believe to be obtained are influenced by their perceived convenience. Perceived ease of use has no bearing on users' intention to use digital wallets. Perceived utility has no bearing on a person's inclination to utilize a digital wallet. Perceived benefits have an impact on consumers' usage behavior while using digital wallets. The intention to utilize a digital wallet is influenced by hedonic incentive. The intention to utilize digital wallets is influenced by one's behaviors. The usage patterns of users of digital wallets are influenced by habit. Sales promotions have little effect on how users of digital wallets use their devices. Users' usage behavior of digital wallets is influenced by their intention to use one.  

Article Details

How to Cite
Sudirjo, F., Mustafa, F., Diah Astuti, E., Tawil, M. R., & Budiwidjojo Putra, A. S. (2023). Analysis of The Influence of Hedonic Motivation, Digital Devices Ease of Use Perception, Benefits of Digital Technology and Digital Promotion on Intention to Use of Digital Wallets Consumers. Jurnal Informasi Dan Teknologi, 5(4), 33-38. https://doi.org/10.60083/jidt.v5i4.415
Section
Articles

References

[1] Bagla, Rakesh Kumar dan Sancheti, Vivek, “Gaps in Customer Satisfaction with Digital Wallets: Challenge for Sustainability,” Journal of Management Development, vol. 37, no. 6, pp. 442-451, 2018.
[2] Doli, Nikolaus, “Quantitative Research Methodology: Some Basic Concepts for Thesis Writing & Data Analysis with SPSS,” Yogyakarta: Deepublish, 2019.
[3] Waryanti, E., Puspitoningrum, E., Violita, D. A., & Muarifin, M. (2021, November). Struktur Cerita Anak Dalam Cerita Rakyat Timun Mas dan Buto Ijo Dalam Saluran Youtube Riri Cerita Anak Interaktif (Kajian Sastra Anak). In Prosiding SEMDIKJAR (Seminar Nasional Pendidikan dan Pembelajaran) (Vol. 4, pp. 12-29).
[4] Puspitoningrum, E. (2015). Pengembangan Bahan Ajar Mendengarkan Cerita Anak Untuk Sekolah Dasar Kelas Tinggi. Jurnal Pendidikan Dasar Nusantara, 1(1).
[5] Majid, S., Nugraha, A., Sulistiyono, B., Suryaningsih, L., Widodo, S., Kholdun, A., ... & Endri, E. (2022). The effect of safety risk management and airport personnel competency on aviation safety performance. Uncertain Supply Chain Management, 10(4), 1509-1522.
[6] Wahdiniawati, S. A., Tannady, H., Al Haddar, G., Sugisman, S., & Arief, I. (2023). Analisis peningkatan kinerja guru melalui kompetensi dan beban kerja pada guru SMP Negeri di DKI Jakarta. Management Studies and Entrepreneurship Journal (MSEJ), 4(1), 632-640.
[7] Utamajaya, J. N., Manullang, S. O., Mursidi, A., Noviandari, H., & BK, M. K. U. (2020). Investigating The Teaching Models, Strategies And Technological Innovations For Classroom Learning After School Reopening. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(7), 13141-13150.
[8] Manullang, S. O. (2020). Ciri-ciri Pelayanan Birokrasi yang Berkualiatas. Medan: Kita Menulis.
[9] Manullang, S. O. (2021). Perubahan Sosial Masyarakat Pedesaan Di Era Teknologi. Cross-border, 4(1), 83-88.
[10] Revida, E., Aisyah, S., Pardede, A. F., Purba, S., Hidayatulloh, A. N., Leuwol, N. V., ... & Manullang, S. O. (2021). Manajemen Pelayanan Publik. Yayasan Kita Menulis.
[11] Sulasih, S., Manullang, S. O., Purba, B., Mardia, M., Purba, P. B., Mistriani, N., ... & Rahmadana, M. F. (2021). Studi Kelayakan Bisnis. Yayasan Kita Menulis.
[12] Setyawati, K., Ausat, A. M. A., Kristanti, D., Setiadi, B., & Astuti, E. D. (2023). The Role of Commitment, Work Ethos and Competence on Employee Performance in Sharia Commercial Bank. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(2), 523-529.
[13] Solehati, A., Mustafa, F., Hendrayani, E., Setyawati, K., Kusnadi, I. H., Suyoto, Y. T., & Tannady, H. (2022). Analisis Pengaruh Store Atmosphere dan Service Quality Terhadap Brand Preference (Studi Kasus Pelanggan Gerai Ritel Kopi di DKI Jakarta). Jurnal Kewarganegaraan, 6(2), 5146-5147.
[14] Amelia, H., & Setyawati, K. (2023). Analisis Peningkatan Kinerja Pegawai Negeri Sipil pada Kelurahan Bidara Cina Kota Administrasi Jakarta Timur. PANDITA: Interdisciplinary Journal of Public Affairs, 6(2), 106-120.
[15] Setyawati, K. (2023). The Influence of Organizational Culture, Leadership, and Motivation on Performance of Early Childhood School Teachers. Journal of Childhood Development, 3(1), 39-46.
[16] Astuti, N. K., & Setyawati, K. (2022). ANALISIS PERBANDINGAN KINERJA PEGAWAI PNS DAN NON PNS DI KANTOR SUKU DINAS PENDIDIKAN WALIKOTA JAKARTA TIMUR. PANDITA: Interdisciplinary Journal of Public Affairs, 5(1), 81-86.
[17] Pramudito, D. K., Arijanti, S., Rukmana, A. Y., Oetomo, D. S., & Kraugusteeliana, K. (2023). The Implementation of End User Computing Satisfaction and Delone & Mclean Model to Analyze User Satisfaction of M. TIX Application. Jurnal Informasi dan Teknologi, 5(3), 7-12.
[18] Pramudito, D. K., Mursitama, T., Abdinagoro, S. B., & Tanuraharjo, H. H. (2021). THE INFLUENCE OF BIG DATA RECOMMENDATION: AN APPROACH ON E-LOYALTY OF E-GROCERY BUSINESS. Psychology and Education, 58(2), 3550-3564.
[19] Pramudito, D. (2021). The Moderation Effect of e-Trust and Big Data Quality in e-Grocery: An Empirical Research from Outside of Java Island. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(10), 6445-6459.
[20] Pramudito, D. K., Nuryana, A., Assery, S., Purnomo, H., & Bakri, A. A. (2023). Application of Unified Theory of Acceptance, Use of Technology Model and Delone & Mclean Success Model to Analyze Use Behavior in Mobile Commerce Applications. Jurnal Informasi Dan Teknologi, 5(3), 1-6.
[21] Pramudito, D. K. (2022). Data Mining Implementation On Java North Coast Weather Forecast Dataset Using C4. 5 Algorithm. Jurnal SIGMA, 13(3), 139-148.
[22] Henky Hendrawan, Soni Suharmono, Sulistyo Budi Utomo, Sonny Santosa, & Rini Novianti. (2023). Utilization Social Media for MSME Development. KREATIF: Jurnal Pengabdian Masyarakat Nusantara, 3(4), 09–16.
[23] Senoaji, F. (2021). Hubungan Antara Tanggung Jawab Sosial, Kualitas Pelayanan, dan Citra Perusahaan Terhadap Loyalitas Nasabah BSI Surabaya. Improvement: Jurnal Manajemen dan Bisnis, 1(2), 165-172.
[24] Senoaji, F., Tannady, H., Darmo, I. S., Sutrisno, S., & Sonani, N. (2023). Analisis Peningkatan Produk Laptop Melalui Brand Attitude Dan Brand Credibility. Journal of Economic, Bussines and Accounting (COSTING), 6(2), 1320-1330.
[25] Novita, D., & Senoaji, F. (2022). Peran Merek dan Packing dalam Penjualan Keripik Pisang Kekinian di Surabaya. Jurnal Pengabdian kepada Masyarakat dan aplikasi Teknologi (Adipati), 1(1), 30-36.
[26] Senoaji, F., & Sari, R. M. (2023). PEMBERDAYAAN MASYARAKAT DALAM MENAMBAH NILAI EKONOMI WARGA DESA BURNO LUMAJANG. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(2), 4227-4234.
[27] Seto, A. A., Febrian, W. D., Mon, M. D., Senoaji, F., Kusumawardhani, Z. N., Rusman, I. R., ... & Jaya, H. (2023). Manajemen Sumber Daya Manusia. Global Eksekutif Teknologi.
[28] Karim, Md Wasiul, “Factors Influencing the Use of E-wallet as a Payment Method among Malaysian Young Adults,” Journal of International Business and Management, vol. 3, no. 2, pp. 1-12, 2020.
[29] Fields of Management, Engineering, Education, and Experimentation,” Sleman:Deepublish, 2020.

Most read articles by the same author(s)

1 2 > >>