Sudirjo, F., Fajri, M.I., Ilyas, A., Kespandiar, T. and Permadi, I. 2024. Analysis of the Influence of Product Cost and Perceived Advertising Costs Through Digital Devices on Digital Brand Equity of American Fast-Food Products McDonalds. Jurnal Informasi dan Teknologi. 6, 1 (Feb. 2024), 194-199. DOI:https://doi.org/10.60083/jidt.v6i1.497.