Digital Transformation in MSMEs: Challenges and Opportunities in Technology Management
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Published:
Jun 20, 2024
Keywords:
Digital transformation, MSMEs, TTechnology management, Operational efficiency, Market access
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Abstract
This study aims to examine the challenges and opportunities in the digital transformation of MSMEs, as well as effective technology management strategies. In the digital era, MSMEs face various challenges such as limited financial and human resources, inadequate digital infrastructure, and lack of knowledge and awareness about technology. Nevertheless, digital transformation also offers significant opportunities for MSMEs, including improved operational efficiency, access to broader markets, and the ability to analyze data for better decision-making. Through a qualitative approach with literature review, this research finds that effective technology management strategies are crucial for the successful digital transformation of MSMEs. These strategies include developing a technology strategic plan aligned with business goals, selecting and integrating appropriate systems, and training and developing employees' skills. The proper implementation of digital technology can help MSMEs automate business processes, reduce operational costs, and enhance productivity and innovation. The study concludes that digital transformation is not just about adopting technology but also about changing work processes and mindset to create sustainable added value for MSMEs. With adequate support and well-planned strategies, MSMEs can overcome challenges and leverage digital opportunities for business growth and sustainability.
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Hendrawan, S. A., Afdhal Chatra, Nurul Iman, Soemarno Hidayatullah, & Degdo Suprayitno. (2024). Digital Transformation in MSMEs: Challenges and Opportunities in Technology Management. Jurnal Informasi Dan Teknologi, 6(2), 141-149. https://doi.org/10.60083/jidt.v6i2.551
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References
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[15] A. Behl, J. Gaur, V. Pereira, R. Yadav, and B. Laker, "Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during covid-19 – a multi-theoretical approach," Journal of Business Research, vol. 148, pp. 378-389, 2022. Doi:10.1016/j.jbusres.2022.05.009.
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[24] I. M. Suartana, R. E. Putra, and R. Alit, "Penguatan kompetensi literasi digital bagi guru sekolah dasar," Jurnal Abadimas Adi Buana, vol. 7, no. 02, pp. 237-246, 2024. Available: https://doi.org/10.36456/abadimas.v7.i02.a8294
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[30] N. Haryati et al., "Pendampingan penyusunan model bisnis canvas pada usaha minuman herbal sebagai upaya untuk meningkatkan keunggulan kompetitif di bidang kuliner," JMM (Jurnal Masyarakat Mandiri), vol. 8, no. 2, p. 2144, 2024. Available: https://doi.org/10.31764/jmm.v8i2.21917
[31] D. Sasongko, I. Putri, V. Alfiani, S. Qiranti, R. Sari, and P. Allafa, "Digital marketing sebagai strategi pemasaran umkm makaroni bajak laut kabupaten temanggung," Jurnal Ilmiah Pangabdhi, vol. 6, no. 2, pp. 92-96, 2020. Available: https://doi.org/10.21107/pangabdhi.v6i2.7809
[32] M. Purnomo, E. Maulina, A. R. Wicaksono, and M. Rizal, "Determinan faktor adopsi teknologi internet of things: toe model," Briliant: Jurnal Riset Dan Konseptual, vol. 8, no. 2, p. 480, 2023. Available: https://doi.org/10.28926/briliant.v8i2.1214
[33] H. Mumtahana, S. Nita, and A. Tito, "Pemanfaatan web e-commerce untuk meningkatkan strategi pemasaran," Khazanah Informatika Jurnal Ilmu Komputer Dan Informatika, vol. 3, no. 1, pp. 6-15, 2017. Available: https://doi.org/10.23917/khif.v3i1.3309
[34] T. Tusyanah, F. Indira, J. Santoso, and E. Suryanto, "Assisting the digital promotion through marketplaces for msme entrepreneurs at traji village," International Journal of Public Devotion, vol. 5, no. 2, p. 78, 2022. Available: https://doi.org/10.26737/ijpd.v5i2.3317
[35] D. Prasetyo, F. Yunita, A. Bindas, S. Samsudin, and A. Muni, "Social media marketing di masa pandemi," Community Development Journal Jurnal Pengabdian Masyarakat, vol. 2, no. 3, pp. 979-988, 2021. Available: https://doi.org/10.31004/cdj.v2i3.2828
[36] C. M. Maulidina and L. Nafiati, "Penerapan sistem informasi akuntansi, digital marketing dan e-commerce untuk meningkatkan literasi digitalisasi dan kinerja umkm," Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M), vol. 5, no. 1, pp. 187-199, 2024. Available: https://doi.org/10.33474/jp2m.v5i1.21506
[37] M. Febriyantoro and D. Arisandi, "Pemanfaatan digital marketing bagi usaha mikro, kecil dan menengah pada era masyarakat ekonomi asean," JMD Jurnal Riset Manajemen & Bisnis Dewantara, vol. 1, no. 2, pp. 61-76, 2018. Available: https://doi.org/10.26533/jmd.v1i2.175