Analysis of The Influence of Attitude Toward Digital Products and Perception of Technology Benefits on Intention to Purchase Digital Products
Main Article Content
Abstract
This study examines how attitudes toward smartwatches and their consequences for behavioral intention to use are influenced by perceived utility, perceived ease of use, and subcultural appeal. Researchers will employ a descriptive research design type of study. Questionnaires were distributed to collect data using convenience and non-probability sampling. This study's population consists of smartwatch wearers. In this study, convenience sampling is combined with a non-probability sampling strategy. The structural equation model method will be used to examine the data in this study. Several conclusions were drawn from this study's data processing and analysis results. First, their mobility positively impacts the perceived ease of use of smartwatches. Perceived usefulness is positively affected by perceived simplicity of usage. Third, attitudes regarding smartwatches are positively impacted by perceived utility. Fourth, perceptions regarding smartwatches are positively affected by subcultural appeal. Fifth, behavioral intention to use is positively impacted by perceived usefulness, meaning that consumers are more likely to continue using a smartwatch if they believe it to be beneficial. Lastly, a user's attitude about their wristwatch positively impacts their behavioral intention to use it. This means that the more positively a user feels about their smartwatch, the more likely they will use it going forward.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
[2] Nurprihatin, F., & Tannady, H. (2018). An integrated transportation models and savings algorithm to minimize distribution costs. In Proceeding of the 1st Asia Pacific Conference on Research in Industrial and Systems Engineering (pp. 216-221).
[3] Sang, Y, "Exploring Koreans' smartphone usage: an integrated model of the technology acceptance model and uses and gratifications theory," Computers in Human Behavior, vol. 29, no. 6, pp. 2512-2518, 2023.
[4] Hendy, T., Resdiansyah, R., Johanes, F. A., & Rustono, F. M. (2020). Exploring the role of ICT readiness and Information sharing on supply chain performance in coronavirus disruptions. Technol. Rep. Kansai Univ, 62, 2581-2588.
[5] Huang, J. W, "Applying Theory of Perceived Risk and Technology Acceptance Model in the Online Shopping Channel," International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, vol. 3, no. 5, pp. 505-511, 2019.
[6] Tannady, H., Dewi, C. S., & Gilbert. (2024). Exploring Role of Technology Performance Expectancy, Application Effort Expectancy, Perceived Risk and Perceived Cost On Digital Behavioral Intention of GoFood Users. Jurnal Informasi Dan Teknologi, 6(1), 80-85. https://doi.org/10.60083/jidt.v6i1.477
[7] Kim, K.J, "User acceptance of long-term evolution (LTE) services: an application of extended technology acceptance model," Program: Electronic Library and Information Systems, vol. 47, no. 2, pp. 188-205, 2023.
[8] Datta, S.K, "The Effect of Perceived Quality on Brand Equity: An Empirical Study on Generic Drugs," Asia Pacific Journal of Marketing and Logistics, vol. 23, pp. 604-625, 2021.
[9] Ariawan, J., Tarigan, B. A., Mardiah, A., & Siahaan, F. S. (2023). Analysis of the influence of burnout, job satisfaction and organizational commitment on turnover intention of electronic manufacturer employees in Indonesia. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(5), 2016-2020.
[10] Siahaan, F. S. (2020). Analisis Pengaruh Pemanfaatan Teknologi Informasi dan Budaya Kerja terhadap Kinerja Pegawai dengan Kompetensi Pegawai sebagai Variabel Intervening pada PT Pegadaian (Persero) Kanwil I Medan (Doctoral dissertation, Universitas Sumatera Utara).
[11] Rasyiddin, A., Dharma, B., & Siahaan, F. S. (2022). Perbandingan Keuangan Berdasarkan Teori-Teori Laba Secara Kualitatif. Jurnal Ekonomi, Bisnis Dan Humaniora, 2(1).
[12] Siahaan, F. S., Matondang, R., & Rini, I. Analysis of the Effect of Information Technology Utilization and Work Culture on Employee Performance with Employee Competency as Intervening Variables at PT Pegadaian (Persero) Kanwil I Medan.
[13] Rasyiddin, A., & Siahaan, F. S. (2022). Influence Organizational Culture And Work Motivation On Organizational Commitment Through Job Satisfaction. Journal of Management and Business Innovations, 4(01), 23-31.
[14] Siahaan, F. S., Nawangwulan, I. M., Putra, H. S., Anantadjaya, S. P., & Irdiana, S. (2023). Analysis of The Influence of Brand Image, Digital Marketing and Product Knowledge on Customers Purchase Intention of Banking Products. MALCOM: Indonesian Journal of Machine Learning and Computer Science, 3(2), 199-204.
[15] Syarifuddin, S., Tubagus, S. O., Wandanaya, A. B., Siahaan, F. S., & Arief, I. (2023). The Influence of Perception, Consumer Awareness and Preferences on Consumer Behavior In Consuming Local Fruit In Major Cities In Indonesia. Jurnal Scientia, 12(04), 112-117.
[16] Mu'min, H., Telaumbanua, E., Sya’rani, R., Basir, B., & Hasdiansa, I. W. (2024). Building Competitive Advantage: Copra Marketing Strategy With Swot Analysis Approach. Journal Of Economics, Entrepreneurship, Management Business And Accounting, 2(1), 16-28.
[17] Sya’rani, R., Halim, C., Anripa, N., Mahardhani, A. J., & Hudijono, S. (2024). Innovation and Challenges in Technology Environment. Journal of Technology Global, 1(02), 188-195.
[18] Harsono, I., Hatim, F., Sumastuti, E., Thalib, B., & Sya’rani, R. (2024). Poverty statistics of South Sulawesi Province based on Human Development Index and GRDP using panel data. International Journal on Social Science, Economics and Art, 13(4), 234-239.
[19] Sudi, M., Arisanti, I., Hanim, S. A., & Sya’rani, R. (2024). The Effect of Organizational Culture and Communication Skills on Administrative Performance in Higher Education Institutions in East Java. West Science Interdisciplinary Studies, 2(02), 440-447.
[20] Adiwijaya, S., Suryanatha, I. B., Dassir, M., Agustin, D., Sya’rani, R., Marini, M., ... & Nur, M. (2024). Buku Ajar Pengantar Sosiologi. PT. Sonpedia Publishing Indonesia.
[21] Harsono, I., Sutanto, H., & Sya’rani, R. (2024). Migration Patterns and Social Change in Kalimantan Region: A Quantitative Study of The Impact of Migration in Changing Social and Economic Structures. Sciences du Nord Humanities and Social Sciences, 1(01), 14-24.
[22] Hindarwati, E. N., Munawar, A., Judijanto, L., Lukito, D., Budiman, D., Sya’rani, R., ... & Agustin, D. (2024). Inovasi Bisnis: Membangun Keunggulan Bersaing di Era Digital. PT. Green Pustaka Indonesia.
[23] Ariani, M., Romdoni, M., Salong, A., Sya’rani, R., Judijanto, L., Masturoh, I., ... & Dhanarto, P. A. Y. (2024). Pendidikan Anti Korupsi: Mengembangkan Pendidikan Anti Korupsi Sejak Dini. PT. Sonpedia Publishing Indonesia.
[24] Syarani, R. (2023). Analisis SWOT Terhadap Efisiensi Sistem Pelaporan Kegiatan Di Sekretariat Kecamatan Aranio Kabupaten Banjar. Journal of Social Science and Humanities, 2(2), 81-86.
[25] Rani, R. S. (2017). Pengembangan Kelembagaan Dan Sumber Daya Manusia Di Kesatuan Pengelolaan Hutan Produksi (KPHP) Kabupaten Banjar, Kalimantan Selatan (Doctoral dissertation, Universitas Gadjah Mada).
[26] Syaâ, R., Supriyatno, N., & Purwanto, R. H. (2016). Universum Kelembagaan Kesatuan Pengelolaan Hutan Produksi (KPHP) Model Kabupaten Banjar Provinsi Kalimantan Selatan. Jurnal Hutan Pulau-Pulau Kecil, 1(2), 143-159.
[27] Sya'rani, R. (2005). Pengaruh Kepercayaan (Trust), Komitmen Dan Kepuasan Terhadap Efektivitas Pemimpin Berdasarkan Persepsi Pegawai Di Badan Kepegawaian Daerah Kabupaten Banjar (Doctoral dissertation, Universitas Airlangga).
[28] Tannady, H., Dwi Susmantoro, T., & Hendra, T. (2023). The Application of Exponential Comparison Method and Analytical Hierarchy Process to Analyze Supply Chain Performance. Jurnal Sistim Informasi Dan Teknologi, 5(1), 58–62. https://doi.org/10.37034/jsisfotek.v5i1.201
[29] Vijayasarathy, L. R, "Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model," Information & management, vol. 41, no. 6, pp. 747-762, 2018.
[30] Tannady, H., & Jiddan, F. (2024). The Application of Six Sigma Framework (Define-Measure-Analyse-Improve-Control) to Improve Product Quality in Water Dispenser Manufacturing Company. Jurnal Sistim Informasi Dan Teknologi, 7–12. Retrieved from https://jsisfotek.org/index.php/JSisfotek/article/view/339
[31] Li, N, "The importance of affective quality," Communications of the ACM, vol. 48, no. 9, pp. 105-108, 2020.